Turn your law firm's website into a case generating machine by capturing the demand for your legal services on Google Search
Case Studies
DON’T JUST TAKE OUR WORD FOR IT…
54 leads in six weeks for €867
This firm specializes in criminal law and was looking to aggressively capture market share from regional competitors. We managed to convert 54 leads over a six week period with a cost per lead of only €16, which is about 1/3 of the industry standard.
Rise from the Dead
Early December 2023 we were contacted by a lawyer whose Google Ads account had completely stopped performing. We were able to revive this account within days and now it’s performing better than ever at 22 new leads in 3 weeks at €33 per lead.
160 leads in four months for €2.5k
2.5k ad spend landed this law firm a whopping 160 new leads in the area of traffic and liability. With an average Cost Per Lead of € 16 this period was highly profitable. The issue was keeping up with the workload…
From 75 to 1500 monthly clicks
We applied our SEO strategy to this website of a medium sized European law firm. By publishing quality content around high intent keywords we were able to x20 their traffic.
After one year the website got 11.7k high intent clicks and 306k impressions.
30% Growth in 30 days
For this project we were confronted with a stagnating website. The partners at this firm also noted that their immediate competition had just invested in a new website.
To boost performance, we focussed on three pillars:
1) Updating old blog content
2) Increasing site speed
3) The creation of new optimized content
This increased the websites performance with 30% withing 30 days, reaching a whopping 1.24 million eyeballs & 43.8k cliks.
The problem
Classic word-of-mouth marketing is slowly dying as prospective clients are doing their initial research through the internet. Gone are the days when law firms could survive by relying on just their local reputation and network.
In 2024, you need to put yourself in front of internet users who are actively looking for your services. There is no better place to do this than the Google Search results.
Hundreds of thousands of people are looking for legal advice and legal representation on Google everyday and this trend is increasing year over year.
Firms who are capitalizing on this opportunity the correct way are absolutely crushing it and leaving their competition in the dust.
But, firms that fail to adapt to this new reality are getting left behind fast.
Our Solution
These days, getting your firm a great spot in the Search results is not easy. It has become highly competitive.
That’s why we developed a 6-step system to achieve the best possible results for our clients. Chances are your competitors are performing sub-optimally in one or more of these steps, making each of them an opportunity to outperform.
Step 1: Technical Optimization
Making sure your website meets all the modern technical requirements for search engine performance.
This is the foundation. Ensuring there are no technical difficulties avoids later headaches, helps ranking in Google and provides a better experience for website visitors.
Site security
Site speed
Fixing crawling & indexing issues
Example: According to Google, a one second website speed improvement can result in 27% more leads!
Step 2: Data Layer
By leveraging Google Tag Manager, Google Analytics (GA4) and Google Search Console, we’re able to collect very detailed data on the performance of your website and business as a whole.
We don’t do marketing based on intuition or guesswork. By collecting data we’re able to make calculated decisions to improve performance.
Tracking form signups, video views, scrolls, …
Mapping out the visitor flow on your website
Constantly identifying possible improvements and opportunities
Example: By tracking Primary and Secondary conversions in Google Ads, we’re able to not only track how many leads come in through the ads, we can also track how they navigated through your website before contacting you.
Step 3: SEO
Implementing an array of SEO best practices on all website pages to ensure the highest possible ranking.
Google uses more than 200 parameters to decide which pages get a top spot in the search results. We optimize the website for as many parameters as possible.
Re-vamp existing content which is not perfomring
Applying on-page SEO to all pages
Link structure (internal, external and backlinks)
Example: Over two thirds (68.7%) of all clicks go to the top three organic search results (First Page Sage, 2023). Ranking in this top range, even with one page, can turbocharge your firm.
Step 4: Landing Pages
Creating highly converting landing pages with tailored and legally correct content to capture high quality demand.
We build pages around high intent keywords to attract your ideal clients.
Keyword research to identify opportunites to reach your ideal clients
Drafting tailored landing pages to rank for these keywords
Optimizing the pages for conversion rate
Example: If you specialize in family law, we can create pages to rank for popular keywords such as “family lawyer (your city)” but also more more long-tail ones like “best divorce lawyer for a man (your province)”.
Step 5: Google Ads
Claiming more space in the search results by advertising your best performing landing pages.
Using both SEO and Google Ads we ensure maximum visibility among the search results, resulting in an efficient capture of demand for your services.
Getting the maximum out of your budget
Collecting clean data to make calculated decisions
Targeting the exact clients your prefer in your location
Example: Through Google Ads we’re able to claim a top spot on the search results page with an advertisement. Using this effective tool with SEO we can claim two spots or claim a spot for an organic term we’re not (yet) ranking for.
Step 6: Constant Optimization
Once the setup is complete, high quality data on the performance starts flowing in. This permits us to make constant calculated optimizations to reach maximum efficiency.
This results in increasingly effective performance and a constant stream of new opportunities.
Weekly optimizations based on the data
(Bi)-weekly reports on performance
Constantly striving for more efficient marketing efforts
Example: Through google Search Console we can identify keywords we can target with Google Ads and vice versa.
Individual Services
We understand our 6 step system is not suited for every firm at any given time. That’s why we offer any of the 6 steps separately too.
Google Ads
Google Ads is one of the biggest advertising platforms in the world. It is unique in its capacity to publish your ad to internet users actively looking for your services, in your area. They are a great way to capture hot leads and build a steady stream of new clients.
Running profitable ads on this platform is a complicated task, especially in the highly competitive legal sector. Through the years we have developed a system which produces the results we are known for.
SEO
SEO is all about getting your website to rank high on the search results page organically, without advertising. Research shows that 33% of searches lead to a click on the first organic result. Ranking for high intent keywords like “family lawyer near me” can result in thousands of leads.
Building on many years of SEO experience in the legal sphere we have gotten many clients to top positions in Google resulting in a durable, constant stream of new clients.
Landing pages
Getting traffic to your website is only useful if your new visitors arrive on a page where they can find relevant information, are assured of your qualifications and as a result convinced to hire you.
By identifying high intent keywords (think “family lawyer New York“), building landing pages around them and getting these pages to rank in the search results, we can attract clients in the legal field of your preference.
Contact Us
We offer free strategy calls to anyone interested in growing their law firm or practice through digital growth marketing. However, since we are a specialized boutique agency, we can’t guarantee to take you on as a client. The only guarantee we can make is that after our call you’ll have an actionable plan to improve your current performance.
Who is this for?
- Sole practitioners or law firms that want to grow their client base through the internet
- Who understand that building out their business requires investment and outside expertise
-
‘A’ players striving to excel and claim a significant part of their available market
-
That are capable of handling substantial new workload or are willing to hire and expand as we scale